About us – this is

Welcome to! Learn more about one of the largest online retailers for bathroom and living culture: what makes us special, where we come from and what our philosophy is. Discover our history and click your way through the most exciting facts and figures.

Family business in the digital age - 30 years Reuter

As a family business, Reuter operates quickly, flexibly and successfully in a growing market - and has done so for more than 30 years. The market leader uses its financial independence to constantly invest in its own future. See for yourself how Reuter has grown from a small plumbing company to one of the largest specialists and online retailers for bathrooms and home decor.


„Als ich 1986 meinen Installationsbetrieb 'Bernd Reuter Heizung und Sanitär' gegründet habe, war an diese Entwicklung nicht zu denken. Damals kamen unsere Kunden überwiegend aus dem regionalen Umfeld. Heute versenden wir Badprodukte deutschlandweit und in 27 weitere Länder.“

Bernd Reuter, Geschäftsführer

"When I founded my plumbing company 'Bernd Reuter Heizung und Sanitär' in 1986, this development was unimaginable. At that time, most of our customers came mainly from the regional area. Today we ship bathroom products throughout Germany and to 27 other countries."

Bernd Reuter, CEO

"When I founded my plumbing company 'Bernd Reuter Heizung und Sanitär' in 1986, this development was unimaginable. At that time, most of our customers came mainly from the regional area. Today we ship bathroom products throughout Germany and to 27 other countries."

Bernd Reuter, CEO


1986: The Reuter story begins

From plumbing to specialised trading

1986 Bernd Reuter founds the plumbing business "Bernd Reuter Heizung und Sanitär" with only one apprentice. The company grows and flourishes and is renamed "Reuter Heizung & Sanitär GmbH" in 1994. In the same year, the first Reuter bathroom showroom for sanitary products opens in Niederkrüchten, Germany. Step by step, the next few years will see a change from a classic plumbing business to a competent bathroom and sanitary specialist retailer.

2004: Idea for Success

Online shop for bathoom products

2004 Reuter is one of the first in the branch to recognise the signs of the times and starts online sales of bathroom products with the "Reuter Badshop", an overwhelming success, which leads to a rapid growth of the family business. That is why Bernd Reuter decides to professionalise his online business. In 2005 a 1,000 sqm distribution and logistics centre was built in Niederkrüchten, Germany, which however was soon to become too small.

2008: Pioneer in the sanitary sector

On course for growth

By combining different channels, Reuter has developed into one of the largest specialists and online retailers and pioneers in the sanitary business. The showroom in Mönchengladbach, Germany sets new standards with a unique mixture of historical ambience and modern bathroom design. All signs point to growth: In 2008 the central warehouse will move to a new, state-of-the-art logistics centre. Several hundred thousand articles can be stored on 10,000 square metres and can be delivered immediately.


2012: More variety – new name

Reuter Badshop becomes ""

And Reuter continued to expand - in addition to bathroom products, the range now also includes kitchen articles, designer lighting, furniture and home accessories. In order to focus more strongly on expanding the product range, the name changed from "Reuter Badshop" to "" in 2012.

2013: Reuter Profishop started

"As professionals need more!"

In 2013 the Reuter Profishop went online. Fairness and transparency - specialist tradesmen now also benefit from this and are able to order top-quality brand products at low online prices. The motto is: "as professionals need more!" namely a huge selection of well-known branded products, fair, transparent prices and less dependence on regional wholesale with its own brands in a three-tier distribution system.

2015/2016: A big family

Strengthening the team

After completing their studies in business economics, the two daughters, Sarah and Jana Reuter, joined the business group to pave the way for a successful future together with their father and more than 480 employees.

2016: A changing economy

Reuter as a model for digital transformation

From a small plumbing business to a bathroom and sanitary retailer to one of the largest specialists and online retailers for bathroom and living decor: Reuter has managed to make the transition to an innovative and digital medium-sized enterprise as a family business. Reason enough for the jury of the competition "NRW - Economy in Change" to honour Reuter 2016 as a role model for this structural change. For the second time in a row Reuter is awarded "Best Bathroom Outfitter" in Focus Money's "Germany Test"

2017: Base for further expansion

Purchase of property in the Nordpark

Reuter acquires a about 25,000 square metre site in the Nordpark, Mönchengladbach, Germany creating the best conditions for further expansion. In the near future, the new administration building is to be built here in a top location, easily visible directly from the Aachener Street and with good transport connections.

2017: Opening in the Medienhafen

New store and office in Dusseldorf

In the middle of Dusseldorf's centrally located media harbour, the Reuter Store opened with showroom areas for bathroom furnishings, bathroom accessories and lighting. Every day visitors come from a surrounding area of 200 kilometers to experience the online offers of various brands on-site and to be personally advised by professional and competent staff. Digitisation successfully finds its way into the shopping experience on-site, for example with digital price tags that can be scanned via a mobile phone or tablet and individual lighting control via a touch display.

2017: Modern shopping experience goes mobile!

Sit comfortably on the couch and furnish your new dream bathroom or quickly buy some bathroom accessories whilst in a café: now even easier, the Reuter online shop is now optimised for mobile devices. In order to create the perfect shopping experience for customers with smartphones and tablets, has been adapted to a modern responsive design.

2017: New platfrom

"Easily find the right skilled tradesman"

With Reuter continues to expand its services. Anyone who buys on will find a reliable installation partner in their vicinity via the “Werkprofi (skilled tradesman)”, who focuses on their professional and honest craftsmanship. At the same time, the platform offers skilled tradespeople the opportunity to clearly present their range of services, to benefit from evaluations and to win new contracts without acquiring them themselves.

2018: growing logistics

Expansion area in Schwalmtal

There is a lot to do: with an increasing number of visitors at, the number of orders also increases annually. In order to ensure high product availability and fast shipping in the future, Reuter and its logistics service provider Lagro Logistik GmbH are expanding the logistics area by an additional about 10,000 square metres through an additional location in Schwalmtal, Germany.

2021-2023: Growing as a family

New administration

As an innovative technology company and family business, Reuter will continue to remain true to its location in the Lower Rhine. The goal: to grow together and to continue the success story of satisfied customers and business partners. The plans for a state-of-the-art administration building with its own day-care centre, fitness centre, concierge service, catering and concept store in the Nordpark, Mönchengladbach, Germany have already begun for the best possible and modern working environment for the now more than 480 employees.

Under the microscope - Reuter successful in Focus-Money's “Deutschland Test” (Germany test)

“Objective, independent, fair” - this is the “Germany Test” by Focus-Money. The business magazine Focus-Money regularly asks thousands of readers to vote for the best companies in the “Germany Test”. Reuter continues to prove its success:

2015, 2016, 2017 and 2018

Best bathroom outfitter

Reuter was evaluated by Focus-Money for the first time in 2015 in terms of product range, customer consultation, customer service, installation and value for money.
A positive result: Reuter is “Germany's best bathroom outfitter” and proves that the Omni Channel concept with store, telephone ordering and online shop is well received by customers. Reuter was also able to win in 2016 and 2017. In 2018, for the fourth time in a row, customers clearly vote for Reuter as “Best Bathroom Outfitter”.

2017 and 2018

Best customer consultation

A new award was added in 2017. In the “Germany Test”, customers decided that Reuter also had the “Best Customer Consultation” distinction. A fantastic compliment for the competent specialist consultants in the store and on the phone! In 2018, Reuter managed to reach the top of the “Best Customer Consultation” category for the second time in a row.


Best value for money

In 2018 Reuter was recognised for the first time in the “Germany Test” for “Best value for money”.
Another indication that the Omni Channel concept for bathrooms, lighting and living works and is competitive. None of these numerous awards would have been possible without satisfied customers voting for Reuter in the independent “Germany Test”. Thank you very much for your confidence!

Sponsoring — joint enthusiasm

What could be more fitting than to join forces with strong partners who share the same feeling of solidarity with their home region and above all the same passion for what they do every day? The common goal: to inspire people in the region and throughout Germany with top performance and, of course, top products.

Connected with home

Co-Sponsor of Borussia Mönchen­gladbach

The home team in the heart - of course this also applies to Reuter. The family business has its home on the Lower Rhine and shares the enthusiasm and positive mood that emanates from the football team. The online retailer supports the Bundesliga team as a co-sponsor and is therefore also well known to the fans in the BORUSSIA-PARK.

Strong regional partners

Reuter and Fortuna Dusseldorf

As an innovative, digital medium-sized company in the region, Reuter is of course also literally well positioned in the state capital. In addition to the Reuter Store in Dusseldorf's Medienhafen, the online retailer is setting a special example of solidarity: as a "Fortuna partner", Reuter supports the local Bundesliga football team, clearly visible to fans and visitors in the arena of the traditional club.

All prices in Euro incl. 19 % MwSt., plus any applicable shipping costs
*suggested manufacturer´s retail price
**Normal price at outside of the promotion
1) From 2.000 € order value, you'll receive free shipping* every delivery with the corresponding value of goods is free for you within Germany (mainland only).
2) TOP! Manufacturer, recommended by Reuter: This manufacturer is particularly customer and service-oriented. Therefore, Reuter customers can generally expect particularly reliable and comprehensive information about the product and its delivery time as well as fast and uncomplicated handling in the event of a complaint.
3) TOP! Product, recommended by Reuter: This product is frequently bought by Reuter customers and rated by Reuter as especially high quality.
a) For items marked, "Immediately available", the delivery time within Germany is approx. 1-3 working days (parcel) or approx. 1-5 working days (pallet) from the date of dispatch. For items that are currently arriving or are not available, the approximate delivery time will apply from the next working day after the order depending on the selected payment method. Shipment will take place on the next working day after ordering if payment is made via buy now, pay later, bank transfer, credit card, cash on delivery, PostFinance Card, PostFinance E-Finance or iDeal. If payment is made in advance, the goods will be dispatched as soon as we have received the payment. A bank transfer can take 1-3 working days from the time the transfer order is submitted until payment is received. For items that are currently arriving or are not available, shipment will take place one working day after the item is available in our Logistics Centre, depending on the selected payment method. If shipment is due on a Sunday or public holiday, it will be postponed to the next working day. Saturdays are only considered working days for parcel delivery. The delivery time for parcels is approx. 1-3 working days from shipment and approx. 1-5 working days for delivery by a forwarding agent (pallet). Items with premium shipping are given special priority and are sent the same day if ordered before 2pm if payment is made via buy now, pay later, bank transfer, credit card, cash on delivery, PostFinance Card, PostFinance E-Finance or iDeal. If payment is made in advance, premium shipping takes place once payment has been received. The items remain reserved for an additional 5 days from the order date.

Germany's largest online retailer for bathroom products

Steady growth and a turnover of more than € 200 million in 2017 speak for our success as a pioneer in the online bathroom trade. As a medium-sized family business, we attach great importance to authenticity, reliability and  the best service for our customers.

In the Reuter network, more than 500 employees work energetically for the satisfaction of our customers. This enables us to offer products of the highest quality at fair and transparent prices.

We have a huge selection of several 100,000 branded products permanently in stock and available for immediate delivery. Our customers can therefore rely on the best possible availability and fast delivery of their desired items.

Customer service

Our hotline is available for you 7 days a week until 10 pm at the below mentioned landline number

Mon. - Fri.:
07.30 am - 10.00 pm
Sat. - Sun.:
10.00 am - 10.00 pm
+49 211 / 781 707 - 210