Data Protection Statement

As of: November 2018

Data Protection Statement

Data Protection Statement
As of: November 2018, Version no. 9

We take the protection of the personal information of our customers and persons in-terested in our offers very seriously, and we comply with all requirements of the data privacy acts. This document tells you how personal data of users and visitors to our website is handled.

By agreeing to the following contents, consent is also given to the collection, use and processing of such data described therein.

1 Name and contact details of the person responsible

reuter onlineshop GmbH
Textilstraße 2
41751 Viersen
Tel: +49 211 / 781 707 -0
Fax: +49 211 / 781 707 - 952

2 Contact details of the Data Protection Officer

Olaf C. Nilgens
Streitz Consult GmbH
Pingsdorfer Str. 54
50321 Brühl

If you have any questions about the collection and processing of your personal data, or if you require any information, please do not hesitate to contact our external Data Protection Officer.

3 Scope and purpose of the processing of personal data

3.1 Personal data

According to Art. 4 (1) EU GDPR, personal data covers all information relating to a directly or indirectly identified or identifiable natural person. This includes, for ex-ample, your name, your contact details, and the data you provide when registering a customer account, for processing your orders, or as part of an application.

3.2 Server statistics

Every time the website is visited, the user's web browser automatically transmits data to the web server and stores it in log files. The following data is stored until it is de-leted:

  • Name and URL of the visited web page
  • IP address at the time the respective web page is accessed
  • Date, time and success of the access to the web page
  • Website from which the visitor arrives at our site (so-called referrer URL)
  • Browser type and version 
  • Operating system of the mobile device used to open the web page

This data is processed for the following purposes: 

  • to enable a connection to be established to the website,
  • to enable an optimised presentation of the website,
  • to verify and safeguard the security and stability of the systems,


  • to enable and improve the administration of the website.

According to Art. 6 (1) Sentence 1  f) EU GDPR, we have a justified interest in the processing of the data. 

The stored data are not combined with any other data sources. In general, we cannot associate the data with any specific person. The data is fundamentally not processed for the purpose of obtaining further information about the respective visitors to our website.

3.3 Contact (telephone consultation, contact form)

Visitors can obtain advice by telephone, and send us messages via a contact form on the website. All data can be voluntarily transmitted to us by the person requesting information, who in doing so consents to the processing of his/her personal data. We require a valid email address so that we can likewise reply by email. The data is pro-cessed solely for the purpose of the telephone consultation, and for the handling and answering of enquiries submitted using the contact form.

The processing takes place on the basis of voluntary consent in accordance with Art. 6 (1) Sentence 1 a) EU GDPR. The personal data collected for using the contact form will be automatically deleted as soon as the request has been finally processed and there are no grounds for its further storage.

3.4 Cookies

Our website uses cookies. Cookies are small text files that are placed on the digital terminal device or the customer's data carrier to make sure that they can effectively use all the functions of our online shop. Most of the cookies used by us will be delet-ed from the digital terminal device or data carrier of the customers at the end of the respective browser session again; these are called session cookies. Cookies remain on the digital terminal device or data carrier which enable us to check essential functions for the operation of our website. For security reasons, we use cookies on various pag-es of our website that enable certain functions or contribute to the optimum perfor-mance of our application portal. This is in particular the case on the login page and in the user area. Here, cookies ensure that the respective interested visitor does not have to enter the same information every time he/she switches between the individual pag-es of our website.

The saving of cookies can be disabled at any time. The help function in the menu bar of most web browsers (e.g. Internet Explorer or Firefox) explains how users and visi-tors to our application portal can prevent their browser from accepting new cookies, how users and visitors to our web pages can ensure that their web browser informs them whenever they receive a new cookie, or how they can delete all previously re-ceived cookies and block all future cookies. In the latter case, the aforementioned functions (login and administration options) will no longer be available. To use these functions, please cancel the cookie block.

3.5 Evaluation of accesses and user behaviour (econda)

For the needs-based design and for the optimisation of our online shop, solutions and technologies from econda GmbH ( are used to record and save anonymised data, and to generate usage profiles from this data using pseudo-nyms. For this purpose, cookies (for a definition, see 3.4) may be used that enable the identification of a revisiting web browser. Usage profiles are, however, not combined with the pseudonym carrier's data without the express consent of the visitor. In par-ticular, IP addresses are made illegible immediately after receipt, so that assignment of usage profiles to IP addresses is not possible. Our justified interest in the data pro-cessing within the meaning of EU GDPR also lies in the aforementioned purposes. The legal basis for the use of econda is § 15 (3) German Telemedia Act (TMG) re-spectively Art. 6 (1)  f) EU GDPR.

Visitors to this website may object to this data collection and storage at any time for the future here. 

3.6 Online shop

Within the scope of operating our online shop, personal data is collected and pro-cessed, for example for the registration and for processing orders. This is inventory data, such as a person's name and address and the user data (e.g. password).

Processing of the data is necessary for the justification, execution and processing of contracts, as well as for the purpose of future customer service and customer care. The processing takes place based on Art. 6 (1) Sentence 1 b) EU GDPR for the initia-tion and fulfilment of a contractual relationship with the person concerned.

3.7 Newsletter

By subscribing to the newsletter, the visitor expressly agrees to the processing of the voluntarily submitted personal data. The data provided during the registration will be used solely for sending the newsletter. We use a double opt-in process in order to ensure that our customers will only receive our newsletter if they really want to. For this purpose, we send them a notification email in which they confirm by clicking a link contained in this email that they want to receive our newsletter. Unsubscribing from our newsletter is possible at any time. This can be done by clicking a special link at the end of each newsletter, or by sending an email to

The legal basis for processing the visitor's personal data for the purpose of sending newsletters is the consent pursuant to Art. 6 (1) Sentence 1 a) EU GDPR. 

3.8 Advertising

We also use the personal data for our own advertising purposes in both a general and an individualised manner. We send our customers general information about our product portfolio and its components and/or about marketing campaigns, as well as individualised information with regard to their respective usage history of our online shop (regarding both concluded and not yet concluded purchases, e.g. of items that have been placed in the shopping cart, but have not yet been finally ordered). This is done by post and/or email. 

The processing takes place in accordance with Art. 6 (1) Sentence 1 f) EU GDPR as a justified interest in the data processing for the purpose of customer information and loyalty.

Our customers may object to the use of such data at any time (either entirely or for individual advertising purposes).

3.9 Third-party providers 

Ads from various providers may be integrated on the pages of our online shop. Such third-party providers use the abovementioned cookies for placing ads on the basis of previous visits to our online shop. These ads also include personalised ads from Google. In this way, by means of cookies, ads are adapted (personalised) in such a manner that they contain products which may be of interest to the respective user. No personal data is collected, processed, saved or used during this process. Users can deactivate the use of these cookies by Google by calling up the page for the deactiva-tion of Google advertising. Alternatively, users can disable the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative.

The processing takes place in accordance with Art. 6 (1) Sentence 1 f) EU GDPR as a justified interest in the data processing for the purpose of customer information and loyalty.

Furthermore, the third party provider Criteo GmbH places advertisements on web-sites on the Internet. Criteo GmbH personalises these advertisements on the basis of previous visits to our website using appropriate technology. Accordingly, these per-sonalised ads contain products that may be of interest to you. No personal data is collected, processed, stored or used. Users can disable the use of these cookies from Criteo GmbH by visiting the Criteo Advertising Disable page

4 Disclosure of data

Personal data will only be disclosed to third parties if

  • the person concerned expressly consented to this in accordance with Art. 6 

(1) Sentence 1 a) EU GDPR,

  • the disclosure in accordance with Art. 6 (1) Sentence 1 f) EU GDPR is neces-sary in order to assert, exercise or defend legal claims, and there is no reason to as-sume that the data subject has an overriding interest worthy of protection in the non-disclosure of his/her data,
  • in accordance with Art. 6 (1) Sentence 1 c) EU GDPR there exists a legal obliga-tion, and/or
  • this is necessary in accordance with Art. 6 (1) Sentence 1 b) EU GDPR for the fulfilment of a contractual relationship with the person concerned.

4.1 Payment on account

If the user chooses the payment method "on account", which is only available to business customers, the customer's creditworthiness may be verified where required and without the express consent of the customer to protect our justified interests, and provided that the respective customer's interests worthy of protection are not preju-diced.

4.1.1 Buy now, pay later for Consumers (Klarna)

In cooperation with Klarna, we offer consumers (Consumer as defined by § 13 Ger-man Civil Code (BGB)) the option of buy now, pay later as a payment method. When purchasing via buy now, pay later with Klarna, the customer has a payment period of 14 days after the goods have been shipped. The use of the buy now, pay later pay-ment method requires a positive credit check.

If the customer decides to use the Klarna payment service, we ask for the customer’s consent that we may send Klarna the necessary data for the processing of the pay-ment, identification and credit assessment. In Germany, the credit agencies men-tioned in Klarna's data protection declaration can be used for identification and credit assessments. The customer can revoke their consent to this use of personal data at any time. You can find the complete general terms and conditions for buy now, pay later here.

4.2 Payment by payment method Sofort

If you select the payment method Sofort, after completing the order the customer can pay directly and securely via online banking (PIN/TAN). For this purpose, after com-pletion of the order the customer will be forwarded to the website of Sofort GmbH, Munich, where the customer can enter the required data.

The transmission of his data is SSL-encrypted via the TÜV-certified pay-site of So-fort GmbH. The customer’s payment can be confirmed immediately and is made di-rectly from customer’s account. More information about the process of a direct trans-fer and the protection of customer’s personal data can be found on the website of Sofort GmbH. We ask all customers, when using the payment method Sofort, to ob-serve the terms and conditions of their own financial service provider for the use of their bank details.

4.3 Logistics and processing of orders

For the purpose of executing and processing orders and for future customer care, personal customer information may also be disclosed to partner companies (parcel and postal services, transport companies, letter shop services, assembly service) as needed (address and possibly product data).

4.4 Bathroom planning

Furthermore, personal details are collected and processed when users and visitors to our online shop submit a non-binding request for a consulting appointment for individual bathroom planning. If we provide the (currently only national) service in your respective postcode area, this information will be forwarded to the relevant interior designer from our partner network for further handling.

In the aforementioned cases, processing takes place in accordance with Art. 6 (1) Sentence 1 f) EU GDPR as our justified interest in customer acquisition and loyalty.

5 Your rights as a data subject

Insofar as your personal data is processed during your visit to our website, you as a "data subject" are entitled to the following rights within the meaning of EU GDPR:

5.1 Right to information

You may demand that we tell you whether your personal data is processed at our company. No right to information exists if the data may not be deleted due to legal or statutory retention periods or it solely serves data backup or data privacy control pur-poses, provided that the provision of information would require a disproportionately high expenditure of time and costs, and the processing for other purposes is excluded by suitable technical and organisational measures. Where appropriate, you can request information about:

  • the purposes of the processing,
  • the categories of the personal data processed by you,
  • the recipients or categories of recipients to whom your personal data is disclosed, in particular recipients in third countries,
  • if possible, the planned duration for which your personal data will be stored or, if this is not possible, the criteria for determining the storage period,
  • the existence of a right to rectification, deletion or limitation of the processing of personal data relating to you or a right to object to such processing,
  • the existence of a right of appeal to a data protection supervisory authority,
  • insofar as the personal data has not been collected from you as the data subject, the available information on the origin of the data,
  • where applicable the existence of automated decision-making, including profiling and meaningful information on the logic involved, as well as the scope and intended effects of automated decision-making,
  • where appropriate in the case of disclosure of the data to recipients in third countries insofar as the EU Commission has not passed a resolution on the pertinence of the level of protection in accordance with Art. 45 (3) EU GDPR, information on which suitable guarantees in accordance with Art. 46 (2) EU GDPR are foreseen for the protection of personal data.

5.2 Correction and completion

If you establish that we possess incorrect personal data about you, you can ask us to correct the wrong details. You can request the completion of incomplete data.

5.3 Deletion

You have the right to cancellation ("right to be forgotten") if one of the following reasons applies:

  • The personal data is no longer necessary for the purposes for which it was pro-cessed.
  • You have revoked your consent to the processing.
  • You have lodged an objection to the processing of your personal data which we have made public.
  • You have lodged an objection to the processing of personal data not made public by us and there are no overriding justified reasons for the processing.
  • Your personal data has been processed unlawfully.
  • The deletion of personal data is necessary to fulfil a legal obligation to which we are subject.

The right to deletion does not exist if deletion is not possible or only possible with disproportionate effort in the case of legal, non-automated data processing due to the special type of storage and your interest in a deletion is minimal. In this case, a re-striction in processing takes the place of deletion.

5.4 Restriction in processing

You may demand that we restrict the processing of your personal data if one of the following reasons applies:

  • You dispute the accuracy of your personal data. In this case, the restriction in pro-cessing can be demanded for the time required to verify the accuracy of the data.
  • The processing is unlawful and you demand the restriction in the use of your per-sonal data instead of deletion.
  • We no longer require your personal data for processing purposes, but you require the data to assert, exercise or defend legal claims.
  • You have lodged an objection in accordance with Art. 21 (1) EU GDPR. The re-striction in processing can be demanded as long as it is not yet clear whether our jus-tified reasons outweigh your reasons.

A restriction in processing means that personal data will only be processed with your consent or for the assertion, exercising or defence of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of an important public interest. We are obliged to inform you about this before we lift the restriction.

5.5 Data portability

You have a right to data portability insofar as the processing is based on your consent in accordance with Art. 6 (1) Sentence 1 a) or Art. 9 (2) a) EU GDPR or it is based on a contract to which you are a contracting party and the processing takes place by means of automated procedures. In this case, the right to data portability includes the following rights provided this does not affect the rights and freedoms of other per-sons:

You can demand that we give you the personal data you have provided to us in a structured, commonly used and machine-readable format. You have the right to for-ward this data to another responsible person without any hindrance on our part. If technically feasible, you can demand that we forward your personal data directly to another responsible person.


5.6 Right of appeal

If you believe that the processing of personal data concerning you is unlawful, you may lodge a complaint with a data protection supervisory authority responsible for your place of residence or work or for the place where the alleged infringement has occurred.


5.7 Right of objection

Consent to the processing of the personal data can be revoked at any time with future effect. Regarding the promotional usage, such revocation can be made with an overall effect or be restricted to individual advertising measures, without incurring any costs other than the cost of transmission according to the basic rates. The revocation can be transmitted as follows:

by email to:

by fax to: +49 211 / 781 707 - 952

in writing to: reuter onlineshop GmbH, keyword Data Privacy, Textilstraße 2, 41751 Viersen. Our newsletters and advertising emails naturally also contain a direct unsubscribe link. 



All prices in Euro incl. 19 % MwSt., plus any applicable shipping costs
*suggested manufacturer´s retail price
**Normal price at outside of the promotion
1) From 2.000 € order value, you'll receive free shipping* every delivery with the corresponding value of goods is free for you within Germany (mainland only).
2) TOP! Manufacturer, recommended by Reuter: This manufacturer is particularly customer and service-oriented. Therefore, Reuter customers can generally expect particularly reliable and comprehensive information about the product and its delivery time as well as fast and uncomplicated handling in the event of a complaint.
3) TOP! Product, recommended by Reuter: This product is frequently bought by Reuter customers and rated by Reuter as especially high quality.
a) For items marked, "Immediately available", the delivery time within Germany is approx. 1-3 working days (parcel) or approx. 1-5 working days (pallet) from the date of dispatch. For items that are currently arriving or are not available, the approximate delivery time will apply from the next working day after the order depending on the selected payment method. Shipment will take place on the next working day after ordering if payment is made via buy now, pay later, bank transfer, credit card, cash on delivery, PostFinance Card, PostFinance E-Finance or iDeal. If payment is made in advance, the goods will be dispatched as soon as we have received the payment. A bank transfer can take 1-3 working days from the time the transfer order is submitted until payment is received. For items that are currently arriving or are not available, shipment will take place one working day after the item is available in our Logistics Centre, depending on the selected payment method. If shipment is due on a Sunday or public holiday, it will be postponed to the next working day. Saturdays are only considered working days for parcel delivery. The delivery time for parcels is approx. 1-3 working days from shipment and approx. 1-5 working days for delivery by a forwarding agent (pallet). Items with premium shipping are given special priority and are sent the same day if ordered before 2pm if payment is made via buy now, pay later, bank transfer, credit card, cash on delivery, PostFinance Card, PostFinance E-Finance or iDeal. If payment is made in advance, premium shipping takes place once payment has been received. The items remain reserved for an additional 5 days from the order date.

Germany's largest online retailer for bathroom products

Steady growth and a turnover of more than € 200 million in 2017 speak for our success as a pioneer in the online bathroom trade. As a medium-sized family business, we attach great importance to authenticity, reliability and  the best service for our customers.

In the Reuter network, more than 500 employees work energetically for the satisfaction of our customers. This enables us to offer products of the highest quality at fair and transparent prices.

We have a huge selection of several 100,000 branded products permanently in stock and available for immediate delivery. Our customers can therefore rely on the best possible availability and fast delivery of their desired items.

Customer service

Our hotline is available for you 7 days a week until 9 pm at the below mentioned landline number

Mon. - Fri.:
07.30 am - 09.00 pm
+49 211 / 781 707 - 210